Innovation
Are you actually solving something new?
The evaluator helps founders test whether the innovation claim sounds differentiated or still too generic under review.
IFV pricing
Choose the level of review and founder-case support you need.
The IFV product is not priced like generic startup software. It is positioned around one-time offers that help founders validate the idea, build the first serious founder case, or move into full endorsement-pack preparation with clearer assessor-style guidance.
Free is a diagnostic preview of the method. Paid offers unlock the serious evidence, founder-case, and submission-pack workflow.
Why this is priced differently
Endorsement-body simulation is the real value layer.
The strongest differentiator is not “AI wrote my plan.” It is the endorsement-body simulation and assessor-style evaluation engine that exposes evidence gaps, submission risks, and weak founder-case logic before submission.
Viability
Will customers realistically pay?
It connects demand signals and evidence quality so the case is built on proof, not optimism or filler.
Scalability
Can this grow beyond a small service story?
The review surfaces where the venture still looks too local, too linear, or too weak on repeatable growth logic.
Core differentiator
Assessor-style evaluation instead of generic planning output.
The IFV offers get more valuable as the simulation and packaging become stronger: endorsement-body evaluation, evidence-gap visibility, submission-risk visibility, and founder-case packaging around endorsement logic.
- Endorsement body simulation and assessor-style evaluation
- Evidence-gap visibility before premium exports and submission packs
- Submission-risk visibility tied to the real state of the case
- Founder-case packaging around what an endorser is likely to challenge
Offers
Choose the outcome you need, then move into the right IFV layer.
The public labels are designed around buyer outcomes. Internally, the same stable package keys and entitlement flow still power checkout and access control.
Diagnostic
Preview the assessor-style method before you commit
Free
£0
Get an early signal on whether the case is worth serious build work.
Use the free entry point to preview the assessor-style method, inspect early signals, and decide whether the founder case deserves a paid build path.
- Limited idea checks and public guidance only
- Preview of how endorsement-style review and assessor logic work
- No premium evidence builder, founder-case packaging, full exports, or submission-pack preparation
Diagnostic only: Preview only. No premium evidence builder, founder-case packaging, full exports, or submission-pack preparation.
Access scope: Limited checks, public guidance, and no premium evidence, export, or packaging layer
Early signal
Validate whether the idea looks innovative enough
Idea Validator
£297
Test the idea before you spend months building the wrong story.
Validate whether the idea clears an innovation threshold, receive structured AI feedback, and get an early endorsement signal before you overbuild the venture.
- Structured AI feedback on innovation, viability, and differentiation
- Early endorsement signal before weak assumptions harden
- Clear weak-point list and what to fix next
- Initial founder-case logic for what to prove next
Access scope: One validation entitlement for one venture case
Core build
Build the first serious founder case
Visa Starter
£1,297
Build a stronger founder case, not just a prettier plan.
Build a structured business case, create the first endorsement-ready narrative, organise core logic, and shape the evidence around the founder case.
- Structured business-case builder and founder positioning workflow
- Initial endorsement-ready narrative with evidence shaping
- Assessor-style evaluation with evidence-gap and submission-risk visibility
- Foundation documents and exportable founder-case outputs
Access scope: One Visa Starter entitlement for one founder + one venture workspace
Submission prep
Move into full endorsement-pack preparation
Visa Ready
£2,500+
Move into assessor-ready evidence and a stronger submission structure.
Move into full endorsement-pack preparation with assessor-ready evidence, deeper founder positioning, and submission structure built around what an endorsing body is likely to challenge.
- Full endorsement pack structure and premium founder-case packaging
- Assessor-ready evidence with stronger submission-risk visibility
- Challenge-response packaging around likely reviewer concerns
- Higher-trust outputs for serious submission preparation
Access scope: One premium Visa Ready entitlement for one founder case
High-touch
Bring in human guidance for a high-stakes case
Premium Assistance
Contact us
Bring in guidance when the founder case is high-stakes.
For founders who want high-touch strategy, review, and packaging guidance around a higher-stakes founder case.
- Strategy call and hands-on review
- Packaging and submission guidance
- Direct sales route with a dedicated IFV contact email
Access scope: Founder-specific support
Teams
Run the workflow across founders, cohorts, or partner programmes
Agency / Incubator / Partner
Contact sales
Designed for programmes, advisors, and founder cohorts.
For incubators, advisors, accelerators, or partner teams who need a non-self-serve rollout.
- Programme, advisor, and cohort rollout planning
- Partner-led founder workflows
- Dedicated sales routing for team and partner discussions
Access scope: Multi-founder / programme model
Free vs paid
Use Free to inspect the method. Pay when you are ready to build the case properly.
The free layer is deliberately useful but limited. The paid offers are where the evidence builder, founder-case packaging, assessor-style workflow, and submission-oriented outputs become the real commercial product.
Free diagnostic entry
See whether the idea deserves deeper work.
- Preview the assessor-style method and workflow shape
- Get limited checks and early visibility before paying
- No premium evidence builder, founder-case packaging, reporting, or submission-pack prep
Paid build path
Turn the case into something endorsement-ready.
- Build the first serious founder case and evidence base
- See what is weak, missing, or risky through assessor-style review
- Unlock premium outputs, packaging, and submission-oriented structure
Licensing scope
Each purchase is tied to a real founder case.
Paid access is not framed as unlimited monthly SaaS. It is scoped to one validation case, one founder workspace, or one premium founder case depending on the offer.
Offer comparison
What each IFV offer is really buying.
The offers are designed around outcomes: clarity on whether the idea is strong enough, a more credible founder case, or a fuller endorsement-ready submission pack.
| Offer | Best for | Main outcome | Assessor / simulation depth | Access scope |
|---|---|---|---|---|
| Free | Diagnostic preview | See whether the idea deserves deeper work and preview the method | Preview of the assessor method only | Limited checks only; no premium evidence builder, exports, or submission-pack prep |
| Idea Validator | Early-stage idea testing | Validate whether the idea actually looks innovative enough | Early endorsement signal | One validation entitlement for one venture case |
| Visa Starter | First serious founder case | Build the first endorsement-ready narrative with core evidence | Full founder-case workflow | One founder + one venture workspace |
| Visa Ready | Premium submission prep | Move into full endorsement-pack preparation and stronger packaging | Deeper submission-risk and challenge-response review | One premium founder case |
| Premium Assistance | High-stakes cases | Bring in human strategy, review, and packaging guidance | Human-guided | Contact us |
| Agency / Incubator / Partner | Programmes and cohorts | Roll the workflow out across founders or advisory programmes | Partner rollout discussion | Contact sales |
Each paid purchase still maps to one real founder case or workspace entitlement behind the scenes, but the public pricing language is intentionally centred on buyer outcomes rather than package mechanics. Package & licensing terms explain the scope in plain English.
Idea Validator
Validate whether the idea passes an innovation threshold and get structured AI feedback before wasting time on weak assumptions.
Visa Starter
Build a stronger founder case, create the first endorsement-ready narrative, and organise the foundation evidence properly.
Visa Ready
Move into full endorsement-pack preparation with assessor-ready evidence and packaging built around likely reviewer challenges.
Need a human route?
Premium Assistance and Agency / Incubator / Partner are contact routes.
If the founder case is high-stakes, or you need a programme-level rollout for multiple founders, contact us directly at sales.ifv@dii.ltd.